120 days after the Dodd-Frank Act was enacted on July 21, 2010, Goodwin Procter launched what may have been the first law firm microsite. It was so consequential to Goodwin, they broadly distributed a press release about the purpose of this microsite “…to Help Professionals Monitor And Analyze Implementation of […]
How Can You Make Love Work at Work and Avoid the HR Department?
“I love my job.” “I just love this project.” “OMG, I love love love that design!” Nope, that’s not what we really mean, although – yay! – if that’s what you’re hearing from your team. How can you leverage the nine chemicals that makeup “LOVE” in ways that drive richer […]
2024ward: The Fight for Authenticity
Content Pilot is launching 2024ward, a year-long commitment to making the case for authenticity – how to discover it, double-down on it, live it and nurture it so it breathes new originality into your firm. Authenticity is hard. First, you must recognize you’re making a binary choice to do this […]
Introducing Theatre Three: 2023 Pro Bono BrandAid Recipient
Say hello to Theatre Three, or T3: our 2023 BrandAid recipient! Each year, Content Pilot gives a brand makeover to a worthy 501(C)3 that serves the North Texas area. T3 is a theater nonprofit that’s been around for 60 seasons, nurturing creatives from authors to actors and allowing our North […]
North TX Nonprofits: Get a Brand Makeover from Content Pilot
Calling North Texas nonprofits! Content Pilot is giving a complete brand makeover to a deserving 501(c)3 that services the North Texas community. The worthy recipient will receive: Find out more about CP Brand Aid and apply here. Applications are due December 30, 2023.
View Your Website Content with a Critical Eye: If It Bores You, It Surely Disappoints Your Visitors—Part One
This article originally appeared in the July 2023 issue of Of Counsel: The Legal Practice and Management Report Designing a new website can be such a time-consuming, painstaking, expensive task that, when it’s finally launched, it’s no wonder lawyers have lost interest in it. They quickly move on to other […]
Content Pilot Selects its 2022 Pro Bono Winner of “CP BrandAid:” Metrocare – the Largest Provider of Mental Health Services in North Texas
Summary: For the second year in the pandemic, Content Pilot invited nonprofit organizations serving North Texas to apply for a free strategy and brand makeover through its CP BrandAid pro bono initiative. Content Pilot, a full-service strategy, design, content and technology agency announced today the winner of CP BrandAid, a […]
An Introduction to our Core Values
5,374 days ago, on January 1, 2006, I launched Content Pilot. You might say it was a New Year’s Resolution that inspired me to change how I was doing things – to go to market as a company rather than continue as” Deborah McMurray,” the consultant with a strictly virtual team. So – 14 years, 8 months, 17 days ago, Content Pilot as we know it today was […]
Of Counsel: How Do You Measure Up? Part 2.
Reading time: 14 minutes This is the second of a two-part series. Part 1 of “How Do You Measure Up?” appeared in Of Counsel’s June 2020 issue. It discussed how buyers of legal services buy today, the critical reasons that lawyer biographies drive so much traffic to your law firm […]
Of Counsel: How Do You Measure Up? Part 1.
Reading time: 12 minutes This is the first of a two-part series. Part 1 of “How Do You Measure Up?” appeared in Of Counsel’s June 2020 issue. It discusses how buyers of legal services buy today, the critical reasons that lawyer biographies drive so much traffic to your law firm […]
Website and Social Media Winners and Losers in a Global Pandemic
Reading Time: 6 minutes Writing this during the coronavirus pandemic, remarkably we are seeing short-term (and potentially long-term) winners emerge inside various industry ecosystems. Certain industries are facing existential challenges; some will accelerate with surprising results and others will see devastating short-term losses but will see a bright long term […]
How Hard is your Website Working for your Firm? Results, Best Practices and Tips for Improving your 3Rs
Deborah McMurray presents Content Pilot’s landmark research to Lawyers Associated Worldwide, an international network for law firms that offers unique expertise from over 100 member firms representing more than 4,000 individual lawyers around the world. Program Description Curious about what the adult version of the 3Rs are? Relationships – Reputation […]
New Client: Diamond McCarthy
We couldn’t be happier to announce that we are working with 19-year old Diamond McCarthy on strategy, design, content and its new website. It is a powerhouse trial firm that reaches across the U.S. and abroad, having represented clients in arbitration and litigation on six of the seven continents. (We […]
Experience management projects and why they fail in law firms.
I have written many posts on this blog about effective experience management as a mission-critical, business imperative for a law firm. Without relevant experience to evaluate, buyers of legal services will not hire you. It’s that simple. That’s how urgent it is. That’s why you should have a mandate around […]
Lawyers: Rethink Your Bios To Meet Clients Where They Are (And Win More Work)
How do clients buy? By category. To set the stage for winning more, lawyers have to understand how business-to-business buyers of legal services make their purchasing decisions today. Corporations often segment their work based on: Category 1: Volume of repetitive matters (frequently referred to as commodity work); Category 2: Important day-to-day matters; […]
A Review Of “Decisions That Matter”
A Review Of “Decisions That Matter” – A Must-Read New Book For Law Firm Leaders The first American law firm opened on September 15, 1783. It still exists today in Philadelphia as Rawle & Henderson LLP, a civil litigation firm. The second and third law firms also still exist, with […]
The Next Big Thing presentation by Deborah McMurray
Deborah McMurray, CEO + Strategy Architect of Content Pilot, is presenting “LMA’s Next Big Thing: Service Metamorphosis — Driving Performance Improvement” 2019 LMA Annual Conference, Atlanta Tuesday, April 9, 2019 11:15 a.m. – 12:15 p.m. “Service” has been talked about for more than 30 years. And, if we are honest, our […]
Driving Top-Line Growth with Five Killer Proposal Strategies
Imagine this scenario: A lawyer receives an RFP from an existing client on Tuesday who wants to consolidate the number of outside law firms from 50 to 10. The RFP is due in three weeks. You have THREE WHOLE WEEKS to try to win this work! According to two 2018 industry […]
Announcing the 2019 Ten Foundational Best Practices
Content Pilot’s Ten Foundational Best Practices (FBPs) for law firm websites, which launched in 2005, are refreshed each year to take into account foundational changes that have been made in the broad web industry, as well as changes in visitor expectations and the behaviors of buyers of legal services. Certain […]
Cagniart Law – a case study
Cagniart Law is the immigration firm of choice for high-performing individuals who are seeking both mobility and opportunity in the U.S. Firm leaders hired Content Pilot to identify a unique positioning strategy, design a new logo and brand, and script and produce a series of six videos that will be […]