Content Pilot is proud to support the second annual ILTA Marketing Technology Survey. To complete the survey, click on this link or the link below. Your deadline to complete the survey is July 19, 2019and it will take less than 20 minutes to complete. In-house marketers: The survey is open to everyone, including folks who […]
Website Best Practices – an Interview with 6 Web and Design Experts – by Nicholas Gaffney
This article first appeared in LAW PRACTICE TODAY on April 14, 2017. A moderated panel by Nicholas Gaffney. Websites have come a long way since the original online brochure. Today’s websites not only offer information about a firm’s people and practices, they’re designed to engage clients and potential clients with […]
Lawyer’s Guide to Marketing on the Internet, 4th Edition – Ready to Order! By Greg Siskind and Deborah McMurray
Lawyers in firms of all sizes will benefit from the advice, trends and best practices that fill this new book just published by the American Bar Association’s Law Practice Management Section. Use this resource to transform your website, email, social media and overall online strategy. Get closer to target prospects […]
Strategic Experience Databases in Law Firm Mergers – that’s my 2017 prediction
I am always proud to be included in Dave Billinsky’s legal industry predictions for the New Year. His Thoughtful Law Blog is read by anyone who wants to improve the way they manage and run law firms and legal practices. Here is my submission as we look ahead to 2017 […]
Content Pilot Releases the Full Research Study and Report: “How do they Measure Up? 2016 Global 50 Law Firm Websites: Ten Foundational Best Practices”
DALLAS, TEXAS – Content Pilot LLC announced today that it is making public the results of its 6th comprehensive analysis of the websites of the largest law firms in the world, based on Ten Foundational Best Practices. The 2016 AmLaw Global 50 law firms consist of 40 firms “headquartered” in the […]
Results – 2016 Global 50 Websites: Ten Foundational Best Practices – Executive Summary
Introduction We have finished the 6th analysis of the world’s top law firm websites based on Ten Foundational Best Practices. The first study in 2005 set precedent by identifying the top ten foundational things law firms must do to ensure their websites were satisfying what visitors wanted. It was the […]
Marketing Technology is the new Black – but success in a law firm requires some rules
I just spoke at the sold-out-standing-room-only LMA Tech Midwest (#LMATech) conference in Chicago. It was the first Legal Marketing Association tech conference held in the Midwest, but it followed in the very successful footsteps of its older brother, LMA Tech, which takes place in San Francisco each year. The audience […]
Content Pilot Announces “2016 Global 50 Law Firm Websites: Ten Foundational Best Practices”
Content Pilot announced that it has begun the research for its next study, “Global 50 Law Firm Websites: Ten Foundational Best Practices.” This is the 6th such study, which focuses on identifying and establishing foundational best practices that matter to visitors, and that, based on client interviews, move the needle […]
Branding and Website Case Study: Louisiana Litigation Boutique Keogh Cox
Investing in smart strategy isn’t just a big firm luxury. Increasingly, aggressive, ambitious boutique firms with a good story are spending time and money to design plans to make smarter short- and long-term choices. Keogh Cox, with one office in Baton Rouge, LA, is one such firm. With a 45-year […]
“Lean Data” makes more sense for law firms than big data.
Big Data is getting bigger. According to research firm IDC, big data services and technologies will grow at a compounded rate of 27%, exceeding $32 billion by 2017. The greatest challenge is knowing how to make it work for us in a law firm – how can we learn from it, […]
What courage looks like in a law firm.
Jordan Furlong, legal industry consultant and popular blogger, and I have recently been emailing about “courage” and what it means to lawyers and their clients. He just published a penetrating post called “What Leadership Really Means,” that gets to the heart of courage and why it’s so important for lawyers to […]
Want lateral hiring success in your law firm? Focus more on fit.
The failure of laterals to integrate well into their new law firms continues in 2014 as it has in the many years preceding it. For those firms that share the disappointing stories, the similarities are remarkable: The lawyer came in expecting senior staff (especially marketing/BD and professional development) and lawyers […]
Results: 2013 AmLaw 100 Websites: Ten Foundational Best Practices Research – Part I
I just presented the Keynote address at the 2013 LMA Legal Tech Conference in San Francisco, previewing the results of the 2013 AmLaw 100 Websites research findings. Congratulations and thanks to Clare Ota and Adam Stock for organizing a sold-out, superior conference. Sponsored by Content Pilot LLC and supported by […]
Charlatan SEO company gets sued by its unhappy law firm client
From the very first days of Google, Yahoo, MSN and other search engines, lawyers have wanted to appear at the top of search results – “above the fold.” That spawned a slew of hucksters forming companies that promised unwitting lawyers that they could get them to show up on top […]
Managing Partners Share Forecasts and Insights – LMA Texas – Dallas City Group
Guest post by Lisa Whitley Coleman Four Texas Managing Partners recently discussed industry trends, marketing and business development roles and necessary changes to fundamental law firm business models at an April Legal Marketing Association Dallas City Group panel luncheon hosted by Haynes and Boone LLP. The room was filled with attorneys, […]
Experience management/databases – best practices in content gathering
Gathering and managing content that is relevant to a firm's buyers of legal services is the bane of every marketer's existence. I've seen this one activity paralyze entire departments. The team is flummoxed by finding the most efficient way to engage lawyers so they provide the information that marketers need […]
Experience management and databases – The results of a survey of CMOs
Experience management and how to get one’s arms around it surfaces in every conversation that I have with firm leaders and senior marketers. As I noted in a February 2012 blog post “Experience Management – it’s been elevated to mission-critical,” cross-selling and revenue growth are the two top concerns of firm leaders […]
Love your law firm marketing job more – Part 2
I intended to share the skeletal Smart-Work Matrix worksheet that Allen Fuqua uses in my last post. Here it is. This is an example of how Allen and his marketing team plot their tasks and projects at Winstead.
Love your law firm marketing job more (or the “Smart-Work Matrix”) – Guest post by Allen Fuqua
I spoke about project management and how it can be used in business development at the LMA SE Mini-Conference in New Orleans last Friday. After having a glass of Pinot Noir with Allen Fuqua last week, I decided I had to include more about his Smart-Work Matrix in my presentation. In my […]
CMO or Super Hero? (Guest blog post by Aleisha Gravit)
One of my favorite blogs, 3 Geeks and a Law Blog, originally posted this on September 25, 2012. It was posted by one of my favorite bloggers, Toby Brown (one of the 3 Geeks and the Director of Pricing and Analytics at Akin Gump) and written by one of my favorite […]