Calling North Texas nonprofits! Content Pilot is giving a complete brand makeover to a deserving 501(c)3 that services the North Texas community. The worthy recipient will receive: Find out more about CP Brand Aid and apply here. Applications are due December 30, 2023.
Content Pilot Selects its 2022 Pro Bono Winner of “CP BrandAid:” Metrocare – the Largest Provider of Mental Health Services in North Texas
Summary: For the second year in the pandemic, Content Pilot invited nonprofit organizations serving North Texas to apply for a free strategy and brand makeover through its CP BrandAid pro bono initiative. Content Pilot, a full-service strategy, design, content and technology agency announced today the winner of CP BrandAid, a […]
Website and Social Media Winners and Losers in a Global Pandemic
Reading Time: 6 minutes Writing this during the coronavirus pandemic, remarkably we are seeing short-term (and potentially long-term) winners emerge inside various industry ecosystems. Certain industries are facing existential challenges; some will accelerate with surprising results and others will see devastating short-term losses but will see a bright long term […]
Content Pilot Releases the Results of the 2020 AmLaw Global 50 Websites: Ten Foundational Best Practices Research
Content Pilot LLC announced today that it has completed its 7th comprehensive analysis of the websites of the largest law firms in the world, based on Ten Foundational Best Practices. The 2020 AmLaw Global 50 law firms are ranked by gross revenue and consist of 40 firms “headquartered” in the […]
Attention! Law Firm Marketers And MarTechs – 2019 ILTA Survey Is Ready To Take!
Content Pilot is proud to support the second annual ILTA Marketing Technology Survey. To complete the survey, click on this link or the link below. Your deadline to complete the survey is July 19, 2019and it will take less than 20 minutes to complete. In-house marketers: The survey is open to everyone, including folks who […]
Lawyers: Rethink Your Bios To Meet Clients Where They Are (And Win More Work)
How do clients buy? By category. To set the stage for winning more, lawyers have to understand how business-to-business buyers of legal services make their purchasing decisions today. Corporations often segment their work based on: Category 1: Volume of repetitive matters (frequently referred to as commodity work); Category 2: Important day-to-day matters; […]
A Review Of “Decisions That Matter”
A Review Of “Decisions That Matter” – A Must-Read New Book For Law Firm Leaders The first American law firm opened on September 15, 1783. It still exists today in Philadelphia as Rawle & Henderson LLP, a civil litigation firm. The second and third law firms also still exist, with […]
Are You Doing the 4 Things Necessary to Stand Out From the Crowd and Build a Pipeline of Future Clients?
For more posts by Eric Fletcher, visit on LinkedIn, or visit Marketing Brain Fodder. Most professional service providers would welcome a more predictable, consistent and robust flow of qualified new business leads. Scratch that. When it comes to business development and sales, virtually every professional service provider I know is searching for an efficient […]
Mergers Continue at Record Pace, But Firms should still pay attention to the red flags – Guest Post by Bob Denney
Altman Weil MergerLine tracks law firm mergers of virtually any size, and they report that 2017 is a banner year. Those of us who are embedded in the legal industry knew this, but it’s important to have the data supporting all the water-cooler conversations – and happy hours over Pinot […]
Best Practices for Law Firm Websites – an Interview with Deborah McMurray by Aprio Advisors
I was recently interviewed for an article called, “Best Practices for Law Firm Websites.” It was an honor to talk passionately about how law firms can build world-class websites with the Aprio Advisors interviewer. They have posted the article on a rich news portal called, “What’s Next” – The insights […]
Website Best Practices – an Interview with 6 Web and Design Experts – by Nicholas Gaffney
This article first appeared in LAW PRACTICE TODAY on April 14, 2017. A moderated panel by Nicholas Gaffney. Websites have come a long way since the original online brochure. Today’s websites not only offer information about a firm’s people and practices, they’re designed to engage clients and potential clients with […]
Expert Insights: Modernizing the Legal Pitch Process – an eBook by HighQ
HighQ recently published an eBook, “Expert Insights: Modernizing the Legal Pitch Process,” for which I wrote a segment. My excerpt is below. Buyers of legal services purchase on two levels – when they are formulating their short list, they are making a technical and intellectual evaluation – jurisdiction, particular expertise, […]
Lawyer’s Guide to Marketing on the Internet, 4th Edition – Ready to Order! By Greg Siskind and Deborah McMurray
Lawyers in firms of all sizes will benefit from the advice, trends and best practices that fill this new book just published by the American Bar Association’s Law Practice Management Section. Use this resource to transform your website, email, social media and overall online strategy. Get closer to target prospects […]
Strategic Experience Databases in Law Firm Mergers – that’s my 2017 prediction
I am always proud to be included in Dave Billinsky’s legal industry predictions for the New Year. His Thoughtful Law Blog is read by anyone who wants to improve the way they manage and run law firms and legal practices. Here is my submission as we look ahead to 2017 […]
Content Pilot Releases the Full Research Study and Report: “How do they Measure Up? 2016 Global 50 Law Firm Websites: Ten Foundational Best Practices”
DALLAS, TEXAS – Content Pilot LLC announced today that it is making public the results of its 6th comprehensive analysis of the websites of the largest law firms in the world, based on Ten Foundational Best Practices. The 2016 AmLaw Global 50 law firms consist of 40 firms “headquartered” in the […]
What lawyers can learn from CBS Sportscasting legend, Verne Lundquist.
I’ve written a lot of posts that start with, “What lawyers (or law firms) can learn from …” Search by that phrase on my blog and you’ll find posts about fabulous and lousy expensive restaurants, unexpectedly terrific hotel experiences, travel, dentistry, vacuum cleaners, brand launches and more. It’s always grounded and […]
Results – 2016 Global 50 Websites: Ten Foundational Best Practices – Executive Summary
Introduction We have finished the 6th analysis of the world’s top law firm websites based on Ten Foundational Best Practices. The first study in 2005 set precedent by identifying the top ten foundational things law firms must do to ensure their websites were satisfying what visitors wanted. It was the […]
Marketing Technology is the new Black – but success in a law firm requires some rules
I just spoke at the sold-out-standing-room-only LMA Tech Midwest (#LMATech) conference in Chicago. It was the first Legal Marketing Association tech conference held in the Midwest, but it followed in the very successful footsteps of its older brother, LMA Tech, which takes place in San Francisco each year. The audience […]
Content Pilot Announces “2016 Global 50 Law Firm Websites: Ten Foundational Best Practices”
Content Pilot announced that it has begun the research for its next study, “Global 50 Law Firm Websites: Ten Foundational Best Practices.” This is the 6th such study, which focuses on identifying and establishing foundational best practices that matter to visitors, and that, based on client interviews, move the needle […]
When millennials become law firm leaders, how will they communicate to clients?
It’s no surprise that millennials like to text. I do, too, and often I prefer it – and the more deliberate emailing – to speaking on the phone. It just depends on what I need to accomplish. My goal of effective communication (i.e., understanding and being understood) always trumps the medium […]