In Part 1 of “The secret to becoming a rainmaker,” I shared the one thing that I think makes the greatest difference in lawyers who are effective business developers. Here is an excerpt of that post: This post isn’t about telling you how to sell. It’s about me finally articulating […]
The Social Media conversation we should be having – Part 1.
There is still a lot of hand-wringing about social media by law firm partners. A surprising number of firms still don’t have approved policies – they are in permanent “draft” mode, perhaps because they don’t really want to commit to anything they don’t fully understand. I have given several presentations […]
Martindale’s Counsel to Counsel Forum – Managing Investigations, Compliance and Audits in Today’s Tough Markets
I have facilitated Martindale Counsel to Counsel forums all over the world since 2000. These discussions are “best practice” exchanges by corporate counsel and law firm lawyers about a particular topic. Consistently, they are the best received CLE programs by buyers of legal services and senior law firm partners of […]
How you can monitor social media buzz about you
Rob Kahn, Director of Business Development at Fenwick & West LLP, and Elizabeth Lampert, owner of Elizabeth Lampert PR, just wrote an article for the National Law Journal about social media. The publication date was July 4, 2011. After reading it, I searched for "social media" on the NLJ site - http://www.law.com/jsp/nlj/index.jsp - and got […]
Commentary on Law360 Post, “How to Make it Rain by Marketing Individual Lawyers”
A legal marketing friend, John Eix, head of Regional Business Development – Texas for Hunton & Williams, sent me a June 24, 2011 Law360 article that I finally had a moment to read. It covers the age-old question of, “Do clients hire law firms or lawyers?” I have always insisted that they hire both, […]
Measuring the value of social media in driving traffic to your law firm website
It’s mid-December and much of the country is buried in a cold snap. It’s also the time of year where we all seek frenetic joy in the holiday shopping, eating, drinking, socializing Spirit. And, it’s also budget season – still – for many law firms. While we are seeing an […]
2010 AmLaw 100 Websites’ research – ILTA SF presentation
On November 10, 2010, I spoke to the San Francisco and Albuquerque chapters of ILTA – www.iltanet.org - (with some SF LMA members also attending) - presenting the 2010 AmLaw 100 Websites: Ten Foundational Best Practices research for the first time. I wrote a guest article about it and posted my slides on "3 […]
“Web site” finally becomes “website” – according to the AP Stylebook
I’ve been a stickler for writing “Web site” with a cap W, lowercase s and two words. Because it was right. According to an April 16th twitter post, the AP Stylebook has finally relinquished its hold on this written protocol – and from now on, “website” (one word and a lowercase […]
Google’s Super Bowl ad — Sweet, but at what cost?
I am resisting adding my opinions to the blizzard of commentary about any of yesterday’s Super Bowl commercials. In fact, this post isn’t even mine – it’s from the Daily Online Examiner. The post is entitled, “Will Google’s Super Bowl ad backfire?” The author is Wendy Davis. Will Google’s Super Bowl […]
In defense of bloggers’ free speech (a CNN op-ed by Rick Klau)
As Rick Klau notes in this post — http://www.cnn.com/2009/TECH/11/30/commentary.klau.blogging/index.html –there are millions of modern-day “pamphleteers” out there. Many lawyers and law firms have made their notable mark as bloggers. Many more have stuck a toe in the water to see if their posts can lead to fame, if not fortune. Some […]